Sales
Customer Referrals For Landscaping Business Made Easy With Greeting Cards
Generating customer referrals is one of the golden keys to building a successful landscaping business. In this aspect, your landscaping business is identical to every single other kind of business.
So, to understand the importance of customer referrals, [read more...]
What Results To Expect Using Voice Broadcasting To Generate Leads
A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of res [read more...]
3 Ways to Increase Fundraising Profits With Popcorn Machines
Popcorn machines are a fantastic way to raise money for an event or non-profit organization. The tantalizing smell of fresh popcorn popping is fantastic advertising all on its own, attracting customers from a great distance. However, many other things can be d [read more...]
Entrepreneurs - Fight vs. Flight In Getting Sales
My niece just graduated from a top flight parochial school and has been accepted into Wesleyan college. I am very proud of her but I also felt compelled to give her some experiential words of wisdom. I told her that although her college education will be of g [read more...]
Speak Your Customer’s Language - Sales is a Relationship
There is a copywriting concept called “Entering the conversation going on in your customer’s mind.” This is both a simple and complex technique to use and understand but when you do master this important skill, it is extremely effective in b [read more...]
Are You Boring Your Customers? Well, Don’t!
Are you boring your customers? When you market by telephone or face-to-face selling, are you approaching your customers from their perspective or from yours? And are you interesting, different from all the other messages they receive?
Napoleon Hill, [read more...]
Resiliency Is An Entrepreneur’s Main Ingredient
Like me, I’m sure you know a lot of people who want to succeed. Business owners, entrepreneurs, sales and marketing folks, blue and white-collar folks alike; we all want more than we have now, whatever that *more* happens to be, for each person.
Are You Biased With Your IT and VAR Services?
I recently read some stories about an IT services company called Sparxent whose founders created the company with the “premise that the current Value-added Reseller (VAR) model for the middle market needs to evolve to better serve the segment.”
[read more...]The 3 Worst Mistakes In Lead Generation Voice Broadcasting Messages
A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this. [read more...]
Sales Solutions Can Be Simple
Again and again, when speaking with my clients, they tell me that if they had more leads or their sales staff, it would solve their challenge or problem. If they only had more leads. Yes, leads are great. But I’ve learned that that’s not the pro [read more...]
