Branding
How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.
It’s called Pay-For-Per [read more...]
TV: The Way to Cost-Effectively Promote Your Book
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you get to reach tons of people in a “real” [read more...]
What Does the Future Hold for the Talk Radio Industry?
I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business. [read more...]
How To Use Business Cards To Market Your Business
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them s [read more...]
The Customer Experience Process
Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization.
Business leaders that subscribe to the process-centric approach to business improvement understand the import [read more...]
Sales & Marketing: Survive Today’s Economy By Doing Both Right, Right Now
Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. The [read more...]
What To Look For When Renting A Trade Show Display For Your Next Convention
One of the most difficult parts of preparing for a convention is renting and setting up the trade show display for your company. There are dozens of companies offering dozens of different products for rental to display items for the trade show and having the [read more...]
The Importance of Branding in Internet Marketing
In the internet marketing business world, competition is cutthroat. Businesses come and go, failure is almost expected, and newcomers give up before they really even knew how to get started. What distinguishes those that last in this fickle market? Branding. B [read more...]
Create A Brochure That Talks To Your Customer
We can create a brochure that is customer oriented and with the right structure. In a paragraph were the words on the left line up evenly and the words on the right do not. This is called a “ragged right.” This format is easier to read than “ [read more...]
Embroidered Shirts and Apparel Are the Perfect Holiday Gift
Finding the perfect holiday gift for clients and employees can often times be a very hard task. With a wide range of interests, hobbies, and age differences it is almost impossible to find one gift that will please everyone in your company. A great employee gi [read more...]
