Public Relations
When Should Television Appearances Be Part of Your PR and Marketing Strategy
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the visual! TV [read more...]
Did You Know The Power of Book Signings?
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promo [read more...]
Media Relations and Brand Awareness - Helpful Hints
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glar [read more...]
How to Use Media Calendars for Free Publicity
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, [read more...]
10 Keys to Getting Free Publicity
Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take tha [read more...]
Environmental Marketing Tips For Small Businesses
While marketing strategies has not seemed to change in the last fifty years, there is a new surge to give a green PR spin on companies now. This is a sudden trend that promotes the environmentally friendly aspects of businesses and industries, and obviously th [read more...]
Your 5 Day Marketing Plan
In my many discussions with small business owners and entrepreneurs, I often hear “time management” being mentioned as a pressure point. Most entrepreneurs wear many hats and take on multiple roles in their businesses, making it hard to juggle all [read more...]
Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall’s book promotion is about to get underway.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300 [read more...]
How A PR Firm Quotes Project Rates
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of differ [read more...]
Four Tips To Get Talk Radio Hosts Interested in Your Book
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles.
Let’s face it, where else can you:
* Kick-off a coas [read more...]
