Marketing
When Should Television Appearances Be Part of Your PR and Marketing Strategy
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the visual! TV [read more...]
Did You Know The Power of Book Signings?
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promo [read more...]
How To Write A News-Worthy Press Release
If you are running any type of a business, whether in your home town or online, you’ll find that it is essential to get good publicity. If you don’t advertise, you will have a hard time bringing in more customers.
One of the best ways that [read more...]
How To Use Business Cards To Market Your Business
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them s [read more...]
Working From Home Can Be a Reality!
We all have seen hundreds of ads which tell us that we can make thousands of dollars a month with our own online business with no direct selling involved. It sounds too good to be true. It even sounds like a scam and some of the claims probably are. That do [read more...]
Is Mystery Shopping The Best Job In Market Research?
There are many joys in life, and being a lady, obviously shopping is one of mine. I could pace the high street and every inch of all the shopping malls of the world in search of the best shoes and never get tired of looking. However, unless I manage to bag m [read more...]
How Newspaper And Radio Advertising And Leaflet Distribution Can Help Businesses Stay Afloat
With the credit crunch having more of an influence on what we spend our money on it seems it’s not just the man on the street that has to tighten his belt.
Businesses, both large and small, are having to re-adjust there spending and find ways to [read more...]
Protecting Yourself Against Telemarketing Scams
When the phone rings, we no longer just answer it confidently. Nowadays, with telemarketing scams everywhere and working under any pretense to get money from you, it’s worth it to invest in protection against this danger. People are robbed every year by [read more...]
3 Reasons Why You Need Testimonials In Your Marketing Arsenal
Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses.
If you don’t already have a strategy to collect an [read more...]
Choosing A Cutting Edge California Digital Printing Company
Whether you are located in the state of California, a neighboring region, or perhaps even all the way across the country, it’s important to realize that there is just a certain level of superior quality that is expected when choosing a California digital [read more...]
