Marketing
Two Neat PR Tricks for Great Authors Who Aren’t Great Book Promoters
You know how hard it is to write a book.
It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s totally fine. Nothing good comes [read more...]
Book Publicity: Ten Ways to Find Your Book’s Best Publicist
It’s hard to say it any better: “Publicity is the voice of visibility.”
That’s from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity.
But how do you [read more...]
8 Insider Tips to Build Your Business
Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.
But as goo [read more...]
Will Your Product Be One of the Breakout Hits of the Year?
The list of best selling products often feels like a re-run, with the same names seemingly dominating the marketplace. With so many fantastic products and services out there, I’m sure it’s frustrating to some new companies that established names l [read more...]
How Do You Get Talk Radio Interested in Your Book?
If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows arou [read more...]
Is Your Book Targeting Men and Women?
You talk to a lot of people about your book: but do both men and women hear you in just the same way?
The answer is probably no.
It’s not a question of chauvinism, sexism, or any other “ism” for that matter. We’re just ge [read more...]
Why Articles Beat Ads in Book Marketing Power
The credibility of seeing something in print is so powerful, it’s become a clinch (”I saw it in print”). Just one good article in a decent magazine can do more for the marketing destiny of your company or books, product or service than severa [read more...]
You Need Publicity For Your Book. Where Do You Start and What Do You Look For?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely i [read more...]
Five Author Tour Tips That You Need to Know
When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the “old days,” there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would “appear” in a giv [read more...]
Should You Talk to Men and Women Differently About Your Product?
You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?
And when it comes to the selling of your products or services, would it pay to speak to them differently?
That’s wha [read more...]
