Write Your Corporate Blog - You Don’t Have to be a “Writer”
Do you think only writers are capable of having great weblogs? Most of the people who blog have no more writing credentials, maybe even less in some cases, than those who write the most informative and relevant corporate blogs. If you’re capable of expressing your thoughts with the written word to a reasonable degree, you can have a successful corporate blog.
Your corporate blog is a means of connecting with your customers and forging a relationship that will last for a long time. While some posts are sure to link to products in the context of product comparisons or reviews, or announcements of new products or services, depending on your business, most posts in your corporate blog will be informative, entertaining and/or thoughtful, rather than about sales.
Many business people are so sales-oriented. They have trouble with the idea of writing anything but sales pitches and advertisements, and think they can’t write well enough to blog. Here are some tips to help you write and manage blog posts if you’re not a writer, or if you’re feeling intimidated by writing.
Write How You Speak
Too often, non-writers will try to mimic what they think of as “writerly” writing. They might want to say that their rose fertilizer will give you bigger, better blooms than any other type of fertilizer. And that’s what they should write, too. But they write something like, “Our floral fertilization formula will provide optimal nutrients for your botanical pursuits…” Sounding stuffy, overblown or falsely academic isn’t going to help your customers relate to you. Pretend it’s a letter or an email to a friend, and write to be understood.
Use Spell Check
No, you really don’t have to be a writer to manage blog posts well and have a successful corporate blog. But if your posts are peppered with spelling mistakes, bad grammar and sentence fragments, many would-be-readers and customers will disappear. The spell-checker in your word processing software is a handy tool that can save you from most mistakes.
Write your post, spell check it, then set it aside for at least an hour or two. Then go back and slowly and carefully proofread it. You’ll catch mistakes you hadn’t noticed before, and you may even decide to make other changes for emphasis or clarity.
If you really are uncomfortable with writing a corporate blog post, have someone else look over it before you publish, to catch the things that spell-checkers don’t. Or, if you really feel out of your element, you can have someone else write and manage blog posts for you.
Write Honestly
Your enthusiasm can save you from a multitude of sins. If you’re writing about something that’s important to you and your company - a particular charity, or opinion, for instance - your customers aren’t going to come away thinking about how you misspelled “homelessness.” They’ll only remember your passion for the subject and the things you said, not the words you used to say it.
Looking for ways to make corporate blogging easy and effective? Buildify unlocks the world of power and potential of corporate blogging, allowing companies of all sizes to experience its benefits. Learn more by visiting http://www.buildify.com
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